Segmenting your email campaigns delivers increased revenue by getting the right message to your subscribers.

In an ideal world you would send different campaigns to different people:

re-engagement emails to inactive customers

regular offers to active customers

Prepare for the future of the email, social, and mobile

frequent offers to highly-engaged subscribers.

But do you have the data to do this in your ESP? Current solutions that capture behavioural data for your ESP are expensive, complex and time consuming.

Now Triggered Messaging provides a new breed of simple software which connects real-time customer behaviour with your ESP. This allows you to send more targeted communications that result in increased revenue.

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