Reporting

Do you want to track outcomes and revenues of your Email Marketing campaigns?

The ability to measure the return on investment (ROI) is a mandatory requirement for any marketing technology investment. In our experience there are two levels of reporting. Real-time reporting enables to marketers to change strategy as the results are coming in; management reporting to allow marketers to report on marketing successes.

Real-time reporting. smartMARKETER provides real-time reporting that covers all of the essentials you would expect from an enterprise level email marketing application. It is possible to gain an understanding of your delivery rate though our Inbox monitoring facility in addition to being able to drill down to the detail of who are your most responsive recipients.

Management reporting. With smartREPORTER email marketers can deliver comparative analysis of campaign performance in seconds through our Microsoft™ Excel™ ‘plug-in’. Not only are there a number of ‘out-of-the-box’ reports delivered with smartREPORTER from the get-go, but it is possible to report on any data held in the smartMARKETER database. Truly a time-saving solution.

accurate realtime reporting
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