Lead Nurturing

Do you need help nurturing your sales leads?

One of the major challenges any Sales or Marketing professional has is to provide a continual supply of sales leads. There is a tendancy to use email to blast prospects with promotions and offers that many are either not interested in or are not in the buying process. Not all emails need to be "hard sell".

Our Lead Nurturing solution helps to provide an automated process to messaging those “luke-warm” leads through a continual learning process. Let's consider the following:

The Sales Manager has a pot of “leads” that the Sales Team considers being of little or of no value. The Sales Executive is only interested in those contacts who are interested in purchasing a product or service within a limited timeframe. The Sales Manager wants to learn more about this pot of prospects without having the sales team spend valuable time gaining this information.

Essentially, the Sales Manager (or Marketing Manager) is faced with a daunting task.

Consider the use of Intelligent Email Marketing

Using smartMARKETER – developed by smartFOCUS DIGITAL, supported by Vancouver based bubblebox:media, it is possible to automate the learning process through:

  • Tracking of all the links and inform sales people of what products and services the prospect is interested in.
  • Enable content to be relevant to the recipient based upon what links were clicked on previously.
  • The ability to send emails to Sales Executives informing them of prospects activities.
  • Updating of lists to segment prospect profiles.
  • Create forms from the same application.

Campaign Management

Any sales or marketing team requires campaign management in order to learn and improve upon. We can show you a better way. Talk to us about your requirements and we are sure to have a Lead Nurturing solution that can deliver results fast. Call us now on 604 357 7194.

Let us call you
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