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Deliverability Optimization
Are you sure that your messages are being delivered to your recipient's Inbox?
bubblebox:media take the issue of deliverability very seriously. If your messages are not received in the inbox of the recipient, then the effectiveness of your campaign is fundamentally flawed. We believe that through a combination of a number of principle factors - Server, Creative, Frequency, and Human - then high deliverability rates will be achieved.
Email Marketing and Sales Professionals are constantly falling into the same false security trap. It is commonly believed that all Email Services Providers are all the same and that Email is a cheap form of Email Marketing.
All Email Service Providers are NOT the same. - Selecting a cheap Email Service Provider will NOT automatically resolve your deliverability challenges.
- The “How to” question is far more important than the “Can you” question when selecting an Email Service Provider.
When companies – of all industries – are selecting an Email Service Provider, the number one challenge is normally stated as Deliverability. Often deliverability is little to do with technical server factors, but rather we find that Email Inbox Deliverability is more associated to a combination of Email Marketing factors. This is why cheap Email Service Providers who compete purely on price, should be avoided at all costs by the Intelligent Marketer. Email messages that are perceived as SPAM may not only never be delivered, but if they do arrive in the junkmail folder, will remain unread, and is sure to damage the Company’s Branding and Image this having a negative overall effect on your Return on Investment.
If you are a Marketing or Sales Professional who wants to easily deliver Intelligent, Insightful, Relevant and Timely Email Marketing messages, then this White Paper seeks to explain what factors influence Deliverability. Please download our White Paper - 'Deliverability Issues Uncovered' to learn more…
Download the 'Deliverability Issues: Uncovered' White Paper if you have any of the following challenges:
- “My current Email Service Providers does not allow me to easily create Email messages that are relevant to the recipients previous behavior profile.”
- “Through Inbox monitoring I experience low deliverability rates to my recipients inbox, however my current Email Service Provider does not have the experience or resource to help me resolve these issues.”
- “Personalization of Email messages is difficult to achieve as my data is often unclean or not provided in Name Case format.”
- “With current technology available to me, it would take too much time for me to create Email marketing campaigns that are relevant and timely.”
- “I have a small budget for Email Marketing and I cannot prove the return on investment required to justify further expenditure.”
- “I have not found a solution that is both sophisticated and yet easy to use.”
If you would like to discuss the above with one of our Email Marketing Consultants either call 604 357 7194 or ask us to call you.
