Intelligent Advanced Email Marketing Technology | Vancouver, BC

Intelligent Email Marketing - bubblebox:media - delivering insightful services

Email Marketing Home > Services > Data Integration

Services
Creative Design
Managed Service
Deliverability Optimization
Consultancy
Data Integration
Product Training

Data Integration

A unified view of your customers, right across your company, enables you to be far more effective in all your communications. Using bubblebox:media's SOAP API, synchronizing data held in your CRM system or web database with your email lists is simple to set up and manage. Every client has unique data management requirements: for some, their email lists and registration pages are dedicated to newsletter subscribers and don't need to be synchronized with customer data; for others, periodic manual uploads/downloads are sufficient.

Where real-time (or near real-time) synchronization is vital for consistent, relevant and effective customer communications, it can be automated using our API. In future, wherever your customer knowledge is gathered, your email communications will be timely, personalized and effective.

And there's no need to delay getting your email campaigns underway. Start by using the manual tools and, at the right time for you, your IT department can quickly and easily implement and automate the level of integration you require.

Reactive API

Trigger emails from your CRM or web database using an API to manage uploads and downloads of individual records (for example to pass information from one database to another when a registration form is submitted, or to trigger personalized emails to a customer when your call center inputs an order).

Data Integration API

For full data synchronization, using the API makes is easy to seamlessly transfer data in one direction or both. This process may be run continuously or scheduled for e.g. nightly updates. Exporting the data from bubblebox:email allows you to feed back information captured using bubblebox:email's forms, event data (e.g. clicks and opens) as well as unsubscribes and bounces into your CRM system.

Why smartMARKETER uses SOAP for its API

smartMARKETER's API (Application Programming Interface) uses the industry-standard, cross-platform SOAP interface to trigger functions in bubblebox:email from applications or databases on your PC or server. Whether your system is Linux, Windows, Unix, Solaris or Mac - our comprehensive suite of tools (scripts) is easy to implement. Mailmerge is simple to manage, yet highly flexible. Dynamic content can be created with simple scripting or using the WYSIWYG tools in smartMARKETERs editor.

Some examples:

Automate full data integration with your CRM system or other databases.
Integrate smartMARKETER with your content management system.
Import recently changed data to synchronize your email and other databases.
Export filtered profile data from smartMARKETER to your database.
Export event data (clicks, opens) from smartMARKETER to your database.
Trigger mail-merged email to one address, several addresses or a whole list
Import and view smartMARKETER content (e.g. emails and forms).

Learn more about smartMARKETER's Data Integration tools by contacting one of our Email Marketing Consultants.

Intelligent Email Marketing - bubblebox:media - data integration APIs

Our Intelligent Email Marketing technology and consulting services include:

Email Marketing is already the most cost effective direct marketing medium of choice. As the only Vancouver based provider of Intelligent Email Marketing technology, bubblebox:media is a Premium Partner of smartFOCUS DIGITAL - a smartFOCUS Group plc company - and serves to sell and support their leading Intelligent Email Marketing technology platform across the USA and Canada.

eNewsletters are a great way to increase a company's prospect pool and also the cornerstone in beginning the lifecycle of intelligent one to one marketing. Through automating the process of event triggered and time based e-dialogue, then you have taken the first step to Delivering Insightful Email Marketing.

Forms are used to collect valuable information about your prospects and customers. Through the use of Surveys and Feedback forms, you will be able to send more relevant and engaging content. This has been proven to increase conversion rates and reduce your marketing costs.

Microsites and Landing Pages are a sure way to deliver information in a more timely and efficient manner. Through an easy to use On-demand Content Editor it is easy to create and publish web pages to support your Intelligent Email Marketing campaigns.

Data Integration is paramount to Delivering Intelligent Email Marketing. Using our powerful SOAP API we are able to integrate with any relational database such as MS Access, MS SQL or Oracle. In addition to this smartMARKETER is available on the Salesforce.com AppExchange and on the Omniture Genesis program.

Segmentation of your customers and prospects is fast becoming a key requirement. As we gain more information about the behavior of our customers and prospects through Web Analytics, Forms, Microsites, Open Tracking, Click Tracking, and Outcome Tracking, it is now possible to segment in a more insightful way. Using smartFOCUS' Digital Marketing Solution (DMS) our clients are able to capitalize on gaining invaluable insight at "train of thought" speed. Data Segmentation and Visualization tools that use Venns, CrossTabs, Bar Charts, etc enable you to gain valuable insight.

Reporting on marketing successes is now a prerequisite in any investment decision. bubblebox:media provides a reporting environment for marketers which combines the analytical power of Digital Marketing Solution (DMS) with the flexibility of Microsoft Excel to manipulate and present data driven results.

Professional Services of bubblebox:media, based in Vancouver, BC, Canada provides Intelligent Email Marketing Managed Services, Email Template Design, Deliverability Audits, Campaign Management, and Reporting consultancy.

Deliverability of permission based email marketing is one of the key challenges facing the Email Marketer. bubblebox:media leverages smartFOCUS DIGITAL's partnerships with Goodmail Systems and Brandmail Solutions.

bubblebox:consulting also based in Vancouver, BC, is able to help with Project Management, Supplier Evaluation, Strategic Marketing, Exhibition Event Management, Creative Design, Search Engine Optimization, Pay Per Click bid management, and Affiliate Marketing services.