Why companies are using smartMARKETER
A guide to Delivering Intelligent Email from bubblebox:media.com
OUR HIGH DELIVERABILITY REPUTATION
We take the issue of deliverability as well as sender authentication very seriously. If the messages you are sending are not received in the inbox of the recipient, the effectiveness of your marketing campaign is fundamentally flawed. Our reputation with Internet Service Providers (ISP's) guarantees that your messages get delivered through the right channel, at the right time, and to the right person. We transform your ideas into profitable online activity and toward building real and measurable ROI. By delivering more live leads we can convert more of your prospects into loyal repeat customers. As evidence to our deliverability, we are one of a select few Email Providers chosen to offer CertifiedEmail from Goodmail.
DOWNLOAD Email Deliverability Issues Uncovered.
DRAMATICALLY IMPROVED CONVERSION RATES
All Email Service Providers (ESP's) are not the same. As responsible members of the business community, we all strive to do more profitable business with increasingly more stable and growing companies. Customers who have moved from other solutions to smartMARKETER have initially found that their overall conversion rates are dramatically improved. This is achieved via a combination of both better technology and our own Best Practice Experience.
DOWNLOAD Email Deliverability Issues Uncovered.
We do not have clients who Blast & Send or send to 3rd party lists. As a testament to them, our clients are interested in Intelligent Email Marketing. It is critical that your current provider has dedicated IP addresses for you to use and that are not shared addresses.
ENABLES DYNAMICALLY GENERATED CONTENT
Many software vendors often claim ease of use or Feature Rich. The smartMARKETER platform provides you with the ability to set up integrated campaigns that dynamically generate content based upon previous activity (or data that currently resides in your CRM) to create an email that is relevant to the recipient upon send. Content can be dynamically driven for any digital communication whether that is EMAIL, SMS, RSS, newsletters, microsites or questionnaires and surveys. Our point and click WYSIWYG functionality is a huge benefit in enabling our customers to produce more frequent, increasingly relevant and more precisely targeted campaigns. Using smartMARKETER's content editor maximizes the conversion rate of lead generation activities and is known to reduce unsubscribe rates too.
PROVIDES CRITICAL BEHAVIORISTIC DATA
The Digital Marketing Solution (DMS) allows the intelligent email marketer to ask questions about the behavior of their customers. The DMS provides fast, visual and truly easy to use data analysis with an intuitive drag and drop interface. These features will enable you to gain valuable insight about your customer's behavior. Whether you want to analyze results from various campaigns over time; understand your website visitor behavior more completely; profile prospects and customers based upon a combination of datasets; or report across all datasets. The DMS provides the insight that intelligent marketers are now demanding.
MINIMAL RELIANCE ON COMPLEX TECHNOLOGY
The key is in how smartMARKETER makes it very easy for Non-Technical marketers to create, design and manage campaigns. SmartMARKETER enables non-technical people to create changing dynamic content without IT knowledge. The editing of email templates, forms, surveys etc., and requires no coding knowledge or scripting expertise when using the smartMARKETER technology.
UNRIVALED SOAP API DATA INTEGRATION TOOLS
A unified view of your customers across your entire organization enables you to be far more effective in your communications. Whether your system is Linux, Windows, UNIX, Solaris or Mac, synchronizing the data held in your CRM or web database with your email lists is simple to set up and manage. Where Real Time (or near Real Time) synchronization is vital for consistent, relevant and effective customer communications, your data can be automated using our state of the art API. In the future, wherever your customer knowledge is gathered, your Email communications will be timely, personalized, and most effective. For full data synchronization, using the API makes is easy to seamlessly transfer data in one direction or both. Why smartMARKETER uses SOAP for its API.
smartMARKETER is on the Omniture Genesis program. We have also integrated with Coremetrics, WebTrends and GoogleAnalytics. This flexible integration originates from our SOAP API and enables data sources to be pulled into the smartMARKETER database for segmentation and profiling. Users of smartMARKETER can access visual segmentation tools such as Venn Diagrams, CrossTabs, Pie Charts and Bar Graphs that are all interactive. This allows the Intelligent Email Marketer to ask any question and gain that answer immediately. We are also on the Salesforce.com AppExchange and also integrate with TRAMS, ClientBase Plus and SiteCatalyst.
POWERFUL ANALYSIS AND SEGMENTATION TOOLS
Many Email Marketing companies sound very similar. Most all email marketing platforms available in the marketplace have limited visual analysis tools. In order to gain valuable insight about your recipients, prospects, and customers, smartMARKETER contains powerful analysis and segmentation tools available for the intelligent email marketer. Using the cross tabular visual tools, you can easily spot trends and profile demographics. Visit bubblebox analytics for further information.
The ability to track outcomes, revenues, and the ability to measure the ROI is a mandatory requirement for any marketing technology investment. smartMARKETER's Real Time Reporting Suite allows marketers to act on the knowledge gained from activities and offers a holistic view of marketing budgets, costs and return on investment. It's extremely easy to use and it provides high performance marketing and business reports aimed at improving customer understanding and overall decision making. This reporting also delivers closed-loop analysis that continually understands campaign responses and improves targeting that can be used to modify future campaigns.
BEST OF BREED MANAGED SERVICES
Marketing departments today are under tremendous pressure to deliver results. Often the ability to deliver engaging copy will place time constraints on the organization in order to learn about and take advantage of new technology. Our Managed Services Team offers smart marketers access to this Best of Breed technology through our team of experienced professionals. We also have a robust Campaign Management Process that helps marketers execute campaigns whether they be a single campaign or to provide more high-level strategic consultancy on an ongoing basis. From the Senior Management Team, to the staff on the front-line, our consultants have worked extensively in business and marketing across many industry sectors and they understand the issues that you may be facing.
BETTER PROSPECT NURTURING
One of the major challenges Marketing Departments have always faced, is they are continually tasked to provide a constant stream of fresh leads to the Salesforce. This usually creates tendencies to use email to blast prospects with promotions and multiple offers. Many of the recipients are either not really interested, or have not quite reached that point in the buying cycle. Not all email need to be hard sell. Our Lead Nurturing Solution provides an automated process to massaging those luke-warm leads through to the continual learning process by the tracking of all links that your prospects clicked-through. It then informs sales people what products and services the prospect is really interested in. It enables content to be more relevant to the recipient based upon what links were clicked-through from previous visits to your website.
AVAILABLE SAAS OR LOCALLY INSTALLED
Providing scalability, flexibility and security, and built upon more than a decade of experience, smartMARKETER seamlessly interfaces with your existing technology to allow you to execute exciting online digital marketing campaigns making it easier to turn every online communication into a powerful demand generation tool. SmartMARKETER recognizes that clients want solutions and for those solutions to be delivered in different ways to meet specific requirements. We have a range of flexible deployment options that enable you to make the right choice in managing your solutions, or simply passing that responsibility on to us.
STATISTICAL PROOF
There is increasing evidence that online marketing improves when analysis, segmentation, and modeling techniques are applied. A recent Jupiter Study cited that simple broadcast email campaigns achieved 1.1% conversion rates. That can be compared to a 2.8% for lifecycle campaigns and a 3.9% for web-site based campaigns. The ROI for Intelligent Email Marketing hit $45.65 for every dollar spent in 2008.
EXTENSIVE MENU OF TRAINING PROGRAMS
As with any new technology, training is very important to gain complete acceptance and successful adoption. We offer a range of training options to suit all customers and individuals. From regularly scheduled standard courses to customer courses based on your data covering your individual requirements. High Level Marketing Workshops are frequently used to identify how our improved marketing technology can best be used to deliver more ROI.
Many companies around the world rely on bubblebox:media for their on-premise or fully-managed digital marketing solutions. They all share one thing in common. They share a desire to communicate more effectively and they continually strive to generate maximum results from email marketing. Our technology is used by hundreds of organizations across multiple industry sectors including: Media & Entertainment, Financial Services, Retail, Publishing, and Travel & Leisure to name a few. We invite you to call us to discuss their stories in more detail.
View Case Studies from several of our more prominent clients
