Digital Marketing Solution (DMS)
Are you an Intelligent Email Marketer?
The Digital Marketing Solution (DMS), developed by smartFOCUS DIGITAL, supported by bubblebox:media from Vancouver, Canada, provides advanced Segmentation capabilities through unique Data Segmentation Visualization and Reporting tools. These features will enable. you, the Intelligent Email Marketer to gain valuable insight about your prospects and customers behavior. Whether you want to analyze results from various Email Marketing campaigns over time; understand your website visitor behavior better; profile prospects and customers based upon a combination of datasets; or report across all datasets; the DMS provides the insight that Intelligent Email Marketers now demand.
Data Segmentation Visualization Tools
Do you find your Email Marketing platform does not have the segmentation tools available to provide answers to your questions?- Is your CRM tool cumbersome to query?
- Do you find that your CRM database does not hold all the relevant data to enable you to segment effectively?
The Digital Marketing Solution allows the Intelligent Email Marketer to ask questions about the behavior of their prospects and customers. This is though an easy to use, visual toolset - that provides valuable insight at "train of thought" speed.
DMS provides fast, visual and truly easy to use data analysis with an intuitive drag and drop interface. the DMS is proven technology with thousands of users worldwide and can handle all databases with all the data for modern digital marketing.
With the DMS you can:
- increase response rates by targeting more effectively
- gain insight into customer behavior
- measure digital marketing results more accurately
- increase return on investment
- make informed decisions based on facts
With our Data Segmentation Visualization tools you can:
- target markets with easy data selections
- analyze data multiple ways interactively
- create customer and prospect segments
- use visual analytical aides such as Venn diagrams
- view and sort sample data on crosstabs
- export lists to smartMARKETER
- perform basket and transaction analysis
- use bandings to derive new variables on the fly
The DMS provides a reporting environment for marketers which combines the analytical power of the Data Segmentation Visualization tools with the flexibility of Microsoft Excel® to manipulate and present data driven results.
Non-technical users can refresh the report with a single click for on-demand reporting. Using the DMS Enterprise Reporting tools you can:
- Prepare high level summaries and management dashboards
- Customize reports precisely to your requirements
- Refresh reports with up to date smartMARKETER data at the touch of a button
- Produce more powerful reports than either smartMARKETER or Excel can create alone.
