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itravel2000 extends use of bubblebox:media’s Intelligent Email Marketing technology platform throughout the Travelzest plc group

Travelzest plc, a dynamic and fast growing online travel group with retail operations in Canada and the United Kingdom that service consumer bases in both countries as well as the United States of America has extended the use of bubblebox:media’s technology and services groupwide.

VANCOUVER, Canada – March 17, 2011 – bubblebox:media a specialist in enabling intelligent email marketing, has been appointed by Travelzest plc, an emerging travel Group with cross continent retail brands and integrated tour operations to some of the most attractive travel destinations in the world.

itravel2000, a Travelzest company has been partnering with bubbleboxmedia since April 2009. Due to the successful relationship including increased Deliverability Rates, greater Open and ClickThrough Rates and thus conversion to revenue, the Travelzest Group decided to roll out the partnership to its remaining companies. The Travelzest Group comprises of The Best of Morocco, The Cruise Professionals, Captivating Cuba, Fair’s Fare, farawayholidays.co.uk, holiday.co.uk, flight.co.uk, JMB Travel, The Malaysia Experience, Peng Travel, The Tapestry Collection, VFB Holidays, The Wow House Company and itravel2000.com.

itravel2000.com, implemented the smartMARKETER technology platform to manage bulk emails end-to-end, from management of the database, through technical creation of the message, distribution and tracking of the recipient’s response. The Software as a Service (SaaS) platform, in conjunction with bubblebox:media’s related consultancy services facilitated itravel2000.com’s communications with its travel subscriber database.

Stuart Morris, Group Vice President of Marketing, Travelzest PLC, said: “Working with bubblebox:media over the couple of years has been a delight. bubblebox:media bring to the table a high level of consultancy and superior technology knowledge.” Morris continued: “One of the Travelzest Group objectives is to combine its diverse group of companies with an integrated marketing strategy, including email marketing. Expanding bubblebox:media’s remit to cover the TravelZest Group made perfect sense as we can become more efficient and productive by leveraging economies of scale as well as applying the same successful consultative approach to the remaining Travelzest Group brands”.

Tracey Gordon, Client Services Director of bubblebox:media, said: “We are excited to be working with the Travelzest Group companies. We aim to replicate the success of itravel2000’s business model through our Continuous Improvement program and best of breed technologies such as smartMARKETER by smartfocus Group plc. We can now build on the relationship we have built to date to identify new opportunities for email, mobile, social and online marketing. We consider ourselves part of the Travelzest/itravel2000 marketing team, assisting them to develop strong travel brands through digital (email) distribution channels, improving their existing online operations and developing more sustainable revenue streams and ultimately improved revenue earnings from email.”

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About bubblebox:media
bubblebox:media is a provider of digital marketing technology and consulting services that seeks to enable businesses to communicate intelligently with their customers and prospects. Either through the technology we provide or as a fully managed service we enable our clients to achieve their Email Marketing, Mobile Marketing, Social Marketing and Online Marketing goals.

About itravel2000
itravel2000 is a leading retailer with 16years experience. itravel2000 was a pioneer of on-line travel and has 100 travel agents to assist travelers by phone. For more information about itravel2000 please visit www.itravel2000.com.

About Travelzest
Travelzest plc is a dynamic travel group, with a collection of four on-line travel retailers and nine specialized tour operators. These companies operate in fast growing sectors of the market, are low in fixed assets, and have unique propositions and attributes that make them resistant to the ‘unbundling’ and price competition being experienced in the mainstream parts of the market. Travelzest’s vision is to continue to leverage their brands that have been built up over their long and successful histories while driving synergistic benefits. Travelzest is traded on London’s AIM Exchange under the symbol TVZ.

For further information please contact:

Tracey Gordon
Client Services Director, bubblebox:media
e: info[at]bubbleboxmedia.com
p: 604 357 7194

Stuart Morris
VP Marketing, itravel2000.com
e: smorris[at]itravel2000.com
p: 647.669.2207