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Uniglobe Travel broadens its horizons by extending its relationship with bubblebox:media

Uniglobe Travel (Western Canada), part of the world’s largest single-brand travel franchise company, extends its relationship with Vancouver based Digital (Email) Marketing Company.

VANCOUVER, Canada – January 28, 2011 – bubblebox:media, today announced it is to continue to provide its intelligent email marketing platform to the Uniglobe Travel (Western Canada) Region and its franchisees. The relationship has flourished over the past two years and the extension of the agreement will aid Uniglobe Travel to accelerate their email marketing and client communications support to their Franchise membership.

Uniglobe Travel agencies are leading providers of consumer direct travel services for the business and leisure traveller. The Region provides marketing, sales and operational support systems and services to over 40 independently owned and operated retail travel offices operating under the Uniglobe brand.

After successfully implementing the technology that bubblebox:media deploys at both a regional level and at a franchise level, the Uniglobe Travel marketing team are looking to extend the use of delivering intelligent, personalised email communication further. Through closer integration of their data with bubblebox:media’s technology platform, then it will be soon allow the automation of more relevant and timely messages to Uniglobe Travel’s loyal customer base.

Hank Oostveen, VP - Supplier and Agency Relations of Uniglobe Travel (WC) said:

“Over the past couple of years bubblebox:media have taken us from basic level email blasting to now executing campaigns that are more personalized and informative. bubblebox:media are proactive in generating new ideas such as creative design improvements and tagging links to aid segmentation”.

Tracey Gordon, Client Services Director of bubblebox:media said:

“Uniglobe Travel are an exciting company to work with. We have discussed innovative ideas to help engage and grow the revenues from their loyal customer base” Tracey continued in saying “Uniglobe Travel are obsessed with delivering the highest level of customer service to their clients. We are looking forward to continuing to work collaboratively with Uniglobe Travel’s marketing and technology team to implement a series of personalized email campaigns based on travel parameters.”

Hank Oostveen continued:

“By extending the agreement with bublebox:media we can take advantage of more closely integrated data capabilities so we can deliver a more enhanced personalize service offering to our customers. Our suppliers are excited at the insight we can deliver on products we have promoted on their behalf and we look forward to improving this level of insight in the future”.

Delivering technology that has the power and scalability for businesses that need to handle, analyse and manage a high volume of contacts and communications is an important part Uniglobe Travel’s requirement. bubblebox:media’s approach through its continuous improvement account management program has proven to enable its clients to gain the most from their investment in digital (email) marketing.