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Case Studies

Who else have decided to become Intelligent Email Marketers?

A section of companies who are already Intelligent Email Marketers can be found below. Feel free to call us to discuss their stories in more detail...

TRAVEL & LEISURE

EasyJet Airline Company Limited, styled as easyJet, is a low cost airline based at London Luton Airport. It is one of the largest low-fare airlines in Europe, operating domestic and international scheduled services on 387 routes between 104 European and north airports.

>> Download Easyjet case study (PDF, 39 KB)

Service Components:

ASP Solution; Licence Instal; Managed Solution
Integration & API; Consultancy; Design Services

UNIGLOBE Travel is a leading provider of consumer direct travel services for the business and leisure traveller. UNIGLOBE Travel (Western Canada), the regional office for Western Canada, has over 35 franchisees under the UNIGLOBE brand name. UNIGLOBE Travel (Western Canada), distribute travel related products and services through their online web sites and offline locations.

>> UNIGLOBE (Western Canada) Inc. case study PDF coming soon

Service Components:

ASP Solution; Licence Instal; Managed Solution
Integration & API; Consultancy; Design Services

VisitIreland.com logo

VisitIreland is a comprehensive Irish travel portal dedicated to the promotion of Irish tourism, e-commerce, and all things Irish. The site provides an online vacation planning guide and information to assist travelers in planning and booking an exciting vacation to Ireland. VisitIreland has tours, places to stay, discounted car rentals and flights to Ireland.

Service Components:

ASP Solution; Licence Instal; Managed Solution
Integration & API; Consultancy; Design Services

MEDIA & ENTERTAINMENT

BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). With more than 500,000 hours of footage, BBC Motion Gallery offers media professionals access to the world’s most comprehensive collection of high-quality motion imagery for licensing worldwide.

Service Components:

ASP Solution; Licence Instal; Managed Solution
Integration & API; Consultancy; Design Services

B2B

Terrapinn is a Global business media company that organises and delivers business to business trade exhibitions, conferences, training solutions, and electronic and print communications.

>> Download Terrapin case study (PDF, 77 KB)

Service Components:

ASP Solution; Licence Instal; Managed Solution
Integration & API; Consultancy; Design Services

The challenge for smartFOCUS DIGITAL was to help Capgemini Account Directors keep their clients regularly updated with important corporate information over and above the regular communications about their current services.

Service Components:

ASP Solution; Licence Instal; Managed Solution
Integration & API; Consultancy; Design Services

JDA Software Group’s Services Industries Group has pioneered industry leading pricing and revenue management solutions. Today, leaders in the service-based Travel, Transportation, Hospitality and Media industries leverage JDA’s expertise to maximize their profits.

>> Download JDA case study (PDF, 33KB)

Service Components:

ASP Solution; Licence Instal; Managed Solution
Integration & API; Consultancy; Design Services

FINANCIAL SERVICES

Moneysupermarket.com is the UK’s leading finance price comparison site, as well as a leading travel price comparison site. The company was established as an online business in 1999, and by the end of 2006 was attracting 64 million users and 523 million page impressions a year.

>> Download Money Supermarket case study (PDF, 53 KB)

Service Components:

ASP Solution; Licence Instal; Managed Solution
Integration & API; Consultancy; Design Services

RETAIL

asos.com is the UK's largest online fashion and beauty store, attracting over one million visitors a week. With over 9,000 products available and 500 new lines added each week, asos.com is the online shopping destination.

>>ASOS in the news (PDF, 126 KB)

Service Components:

ASP Solution; Licence Instal; Managed Solution
Integration & API; Consultancy; Design Services

PUBLISHING

Penguin Books is a British publisher founded in 1935 by Allen Lane. Lane's idea was to provide quality writing cheaply, for the same price as a pack of cigarettes. Its most emblematic products are its paperbacks. The first Penguin paperbacks were published in 1935.

Service Components:

ASP Solution; Licence Instal; Managed Solution
Integration & API; Consultancy; Design Services

Logo - Elsivier
Elsevier is a leading publisher of scientific, technical and health information products and services with more than 7,500 employees in 74 offices in 25 countries. The Marketing Services department support over 125 bulk email software users in over 11 locations worldwide.

>> Download Elsivier case study (PDF, 32 KB)

Service Components:

ASP Solution; Licence Instal; Managed Solution
Integration & API; Consultancy; Design Services

Dorling Kindersley's Online Marketing department has now expanded and segmented its newsletter output with campaigns targeted at the readers of particular authors. Timing is more complex than for their main newsletter because the tailored newsletters are sent to subscribers, at different times.>> Dorling Kindersley case study PDF coming soon.

Service Components:

ASP Solution; Licence Instal; Managed Solution
Integration & API; Consultancy; Design Services

Testimonial - Peter Knowlton, Marketing Director of UNIGLOBE Travel (Western Canada) Inc. Testimonial - Ann Rafferty, Online Marketing, Penguin Books - Email Reaction is cost effective and provides excellent customer support, as well as an easy to use reporting structure. Since moving to Email Reaction fiv emonths agao our subscriber levels have doubled

Testimonial - Tom Samuels, Get mapping - Email Reaction offers a straightforwrad email marketing tool. With basic technical skills I was able to creat compelling, graphically rich messages, and track campiagn results at a very detailed level.

Testimonial - Lee Williams, Business Analyst, The Labour Party

Testimonial - John Davis, Managing Director, clearlybusiness

Our Intelligent Email Marketing technology and consulting services include:

Email Marketing is already the most cost effective direct marketing medium of choice. As the only Vancouver based provider of Intelligent Email Marketing technology, bubblebox:media is a Premium Partner of smartFOCUS DIGITAL - a smartFOCUS Group plc company - and serves to sell and support their leading Intelligent Email Marketing technology platform across the USA and Canada.

eNewsletters are a great way to increase a company's prospect pool and also the cornerstone in beginning the lifecycle of intelligent one to one marketing. Through automating the process of event triggered and time based e-dialogue, then you have taken the first step to Delivering Insightful Email Marketing.

Forms are used to collect valuable information about your prospects and customers. Through the use of Surveys and Feedback forms, you will be able to send more relevant and engaging content. This has been proven to increase conversion rates and reduce your marketing costs.

Microsites and Landing Pages are a sure way to deliver information in a more timely and efficient manner. Through an easy to use On-demand Content Editor it is easy to create and publish web pages to support your Intelligent Email Marketing campaigns.

Data Integration is paramount to Delivering Intelligent Email Marketing. Using our powerful SOAP API we are able to integrate with any relational database such as MS Access, MS SQL or Oracle. In addition to this smartMARKETER is available on the Salesforce.com AppExchange and on the Omniture Genesis program.

Segmentation of your customers and prospects is fast becoming a key requirement. As we gain more information about the behavior of our customers and prospects through Web Analytics, Forms, Microsites, Open Tracking, Click Tracking, and Outcome Tracking, it is now possible to segment in a more insightful way. Using smartFOCUS' Digital Marketing Solution (DMS) our clients are able to capitalize on gaining invaluable insight at "train of thought" speed. Data Segmentation and Visualization tools that use Venns, CrossTabs, Bar Charts, etc enable you to gain valuable insight.

Reporting on marketing successes is now a prerequisite in any investment decision. bubblebox:media provides a reporting environment for marketers which combines the analytical power of Digital Marketing Solution (DMS) with the flexibility of Microsoft Excel to manipulate and present data driven results.

Professional Services of bubblebox:media, based in Vancouver, BC, Canada provides Intelligent Email Marketing Managed Services, Email Template Design, Deliverability Audits, Campaign Management, and Reporting consultancy.

Deliverability of permission based email marketing is one of the key challenges facing the Email Marketer. bubblebox:media leverages smartFOCUS DIGITAL's partnerships with Goodmail Systems and Brandmail Solutions.

bubblebox:consulting also based in Vancouver, BC, is able to help with Project Management, Supplier Evaluation, Strategic Marketing, Exhibition Event Management, Creative Design, Search Engine Optimization, Pay Per Click bid management, and Affiliate Marketing services.