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target building

Building segmented audiences to send targeted messages isn’t a new concept. Making it easy to achieve is. Many technology providers rely on technical resource to create complex query strings to extract this.

Our robust target building tools allow list members to be dynamically generated using a graphically user interface. This allows marketers to drive decisions, quickly.

target building The Target Builder enables:

  • the creation of dynamically generated segments
  • inclusion of event data such as opens, clicks and outcomes
  • recipients to be segmented based on profile attributes
  • social advocacy to be included as a segment criteria
And your customers will thank you for treating them as individuals too by way of spending more money with you or remaining loyal to your subscriber base.