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dynamic content

Content is king – always. Targeted individual emails can only really be achieved efficiently though dynamically generating content. Creating and managing dynamically driven content isn’t always easy to achieve. That’s why it’s at the heart of our solution. By managing this content ‘in-context’, it’s possible to really streamline the generation of emails that contain targeted content.

As our technology originally was built with content at the heart of it, it’s really easy for sophisticated campaigns to be built. It’s also all done within the content editor, exactly where it should be done. It makes it quicker to create and quicker to test using the Proofing Centre.

Using content that is dynamically generated will:

  • increase relevancy for your subscribers – they’ll feel engaged
  • reduce campaign creation and testing time
  • enable you to send more frequent campaigns to a smaller audience
  • help to decrease fatigue associated to ‘one-size-fits-all’ campaigns
Content can be dynamically populated in not just emails either. Why not alter the content of surveys, landing pages and forms based upon the profile of the subscriber too. It’s all possible, and we’d love to show you how.