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campaign optimistaion

Whether you are testing various creative design templates, want to know which subject line will result in the best open rates, or which ‘From Display Name’ will elicit the highest clicks, the Campaign Optimisation tool will make A/B testing easy.

Sending targeted, relevant and engaging messages has always been the objective for the intelligent email marketer. We have the technology to make this easy to achieve. Our clients have the ability to automate multi-variant testing through this proprietary smartSEND™ functionality. It is now even faster to test multiple subject lines, creative design, and even the From Name, and then automatically send the ‘winning’ email to the remaining recipients for a campaign.

Campaign Optimiser features include:

  • test 3 different creative designs, subject lines or “From Names”
  • mix-and-match creative design, subject lines or “From Names”
  • measure success by opens, clicks or outcomes (revenue or landing pages)
  • smartSEND capability will automatically send the ‘winner’ to the remainder of the list
This takes the grunt work out of A/B testing and lets technology automate the process based upon criteria set by the marketer.Get in touch to learn more about improving your relevancy through automation.